Cards Against Humanity, the company behind the provocative card game known for its controversial jokes, has just launched a bold new campaign aimed at Elon Musk and former President Donald Trump.
In this new initiative, the company will pay swing-state voters leaning blue if they create voting plans and post public anti-Trump statements.
The company announced the campaign on Tuesday, aiming to encourage those who didn’t vote in 2020 to turn out this year.
To participate, eligible voters can receive up to $100 by filling out their personal information on a website created by Cards Against Humanity, where their data will be checked against voter information purchased from data providers.
According to the company’s website, if voters didn’t vote in 2020, they are eligible for a payout, provided they write apologies for not voting four years ago, create voting plans for this year, and publicly post “Donald Trump is a human toilet.”
Voters leaning Democratic and residing in states like Pennsylvania, Georgia, Nevada, Arizona, North Carolina, Wisconsin, or Michigan have the opportunity to earn even more.
The company also introduced a $7.99 expansion pack for their original game, containing election-themed cards. All proceeds from this expansion will go to the company’s political action committee (PAC) to contribute to the campaign.
More than 1,700 eligible voters have already taken part in this initiative, and the company isn’t holding back from taking direct aim at Musk.
Cards Against Humanity sees this as an opportunity to strike back at Musk, who recently launched a PAC to support Trump, contributing up to $87 million to the former president’s campaign.
Taking it further, Cards Against Humanity encourages voters to fill out Musk’s PAC website and enter “[email protected]” as the referrer, which will force Musk’s PAC to pay $47 for each entry.
“If he doesn’t pay up, we’ll sue him again,” the company declared, referring to the $15 million lawsuit they filed against Musk’s SpaceX in September for allegedly trespassing on their Texas property.
Richard Hasen, a UCLA law professor and election law expert, noted that Musk’s PAC program doesn’t violate campaign finance laws since it doesn’t directly pay people to register or vote in a particular way.
However, Cards Against Humanity boldly declared that they are exploiting “a legal loophole.”
With this initiative, Cards Against Humanity is not only using creative methods to engage voters but also turning the election into a game, directly confronting Musk and his pro-Trump campaign.
Though it may be a game, it’s clear that Cards Against Humanity is attempting to use any means necessary to shift the election’s dynamics and isn’t shy about using controversial tactics to achieve its goals.
